“The Beautiful World of Jeffree Star,” the first-ever documentary exposing the business and process of creating makeup premiered on the channel of long-time YouTuber, Shane Dawson this past October. With the first episode premiering on Oct. 1 and the last episode on Nov. 22, each episode has over 10 million views.

With over $50 billion a year in grooming products sales sold in 2016, which includes cosmetics and beauty supplies, men have become an emerging market in the cosmetics and beauty world.

Looking at three different fair skinned models wearing the same golden highlight will not help me understand if the golden highlight will look the same on me, a tan-skinned girl.