When someone typically walks into a Long Island boutique, they’re faced with two options: bright athleisure apparel with the town’s name on the front or dainty, overpriced trendy clothes that look like they came out of a Francesca’s at the local mall.

Moves such as these are often met with praise and excitement, especially considering that 67 percent of American women are considered “plus-size” or wear a size 14 and upwards.