The Stony Brook athletics program is one made up of contradictions. Its athletes have taken home a slew of awards, but they play for a student body that is largely apathetic towards those accomplishments.
Rarely do most public universities have public relations as sophisticated as those of Stony Brook University. The typical university might market their news and events through student workers overseen by an administrator a scant few years older than their staff. If the university has a little more oomph to its name, it might even entrust a PR firm to handle what media presence they might have.